This is a little too much and the only reason I say this is for the little kids. I remember when I was a kid and when Sharon Stone did the double-leg cross over in a Rated R movie THAT caused an uproar. Now , no matter what show I watch, it is pretty much all sexual and like you are watching rated R movies. The world has changed and is getting 'sexier' , but not in a good way if you have children.

The billboard, pictured above, is of a sexy blonde woman holding a cocktail and lounging next to the words, " … for Mother F*ckers.“ describes itself as "the premier online dating service that pairs women in their prime with younger men and ends the double standard!"

Elissa Buchter, spokeswoman for Cougar Life and a cougar herself, told The Huffington Post that the billboard is the first of more the company hopes to put up in Hollywood and West Hollywood. The company is targeting the area, Buchter said, because it is the national "cougar capital" -- with more Cougar Life members in the 90069 zip code than anywhere else in the U.S. Regarding the term "mother f*ckers," she commented, "The majority of cougars are single moms. And we thought it'd be a good way to get their attention and make a splash."