I happen to see candy that are very similar to M&M's in the whole foods area at one of the grocery stores we go to. But they aren't M&M's. They have the same shape, but their coloring is different. They are distinctively red, brown, yellow and so on. They have sort of a marble-like color to them. They taste very similar though. While they taste very similar, they are better for us. They don't have some of the harmful preservatives regular M&M's have in them, such as blue lake 40 or something like that. They contain vegetable preservatives instead, which I like. That is just me. My little one loved them, I liked them, and my niece liked them. I'll be getting more.