It is said that the Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS. They are marketing Genesis as offering "the performance of a BMW 5-Series and the interior packaging of a 7-Series in the price of a 3-Series.

It ranked # 2 in Luxury Large cars. It offers a powerful engine and a spacious interior.

But I noticed that some Genesis has a Hyundai logo while others have a Genesis wing logo, why is that? Is this their way to create a true luxury brand with the Genesis name and the Genesis wing logo.